Full Stack Digital Marketing

Course Overview:

This Full Stack Digital Marketing course is designed to provide a 360-degree understanding of digital marketing. It covers everything from market research and brand positioning to advanced paid advertising, SEO, and data-driven decision-making. By the end of the course, students will have the skills to run successful marketing campaigns and grow any business online.

Who Is This Course For?

✅ Business Owners & Entrepreneurs
✅ Marketing Professionals
✅ Freelancers & Consultants
✅ Beginners Who Want to Start a Digital Marketing Career

Course Modules & Curriculum

Module 1: Introduction to Full Stack Digital Marketing

📌 Understanding the Digital Marketing Landscape
📌 Setting Up Goals & Marketing Funnels
📌 Key Digital Channels & Strategies

Module 2: Market Research & Audience Targeting

📌 Identifying Your Target Market
📌 Competitor Analysis & Positioning
📌 Customer Persona Development

Module 3: Website & Landing Page Optimization

📌 WordPress & Shopify Basics
📌 Landing Page Best Practices
📌 User Experience (UX) & Conversion Rate Optimization

Module 4: Search Engine Optimization (SEO)

📌 On-Page & Off-Page SEO
📌 Keyword Research & Content Optimization
📌 Link Building Strategies

Module 5: Content Marketing & Blogging

📌 Content Creation Strategies
📌 Writing SEO-Friendly Blog Posts
📌 Video Marketing & YouTube SEO

Module 6: Social Media Marketing (SMM)

📌 Facebook, Instagram, LinkedIn, Twitter Marketing
📌 Growing a Brand Organically
📌 Paid Advertising Strategies for Social Media

Module 7: Paid Advertising (PPC & Media Buying)

📌 Google Ads (Search, Display, YouTube)
📌 Facebook & Instagram Ads
📌 Retargeting & Conversion Tracking

Module 8: Email Marketing & Automation

📌 Lead Capture & Email List Building
📌 Email Campaign Strategies
📌 Automation with Mailchimp, ActiveCampaign, etc.

Module 9: Analytics & Performance Tracking

📌 Google Analytics & Facebook Pixel
📌 UTM Tracking & A/B Testing
📌 Data-Driven Decision Making

Module 10: Growth Hacking & Retention Strategies

📌 CRM & Customer Engagement
📌 Community Building & Loyalty Programs
📌 Scaling & Automation Techniques

Module 11: Freelancing & Career Guidance

📌 How to Get Clients as a Freelancer
📌 Building a Portfolio & Case Studies
📌 Job & Business Opportunities in Digital Marketing

Course Duration:

📅 12-16 Weeks (Flexible learning with live sessions, recorded lessons, and hands-on projects)

Course Format:

✅ Live & Recorded Classes
✅ Hands-on Practical Assignments
✅ Case Studies & Real-World Campaigns
✅ 24/7 Community Support & Q&A Sessions

Certification:

🏆 Full Stack Digital Marketing Certification upon course completion

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